Alicia Silverstone would rather go naked than ever wear wool again according to this new ad she has done in a partnership with PETA. The ad shows Silverstone flashing her rear-end while holding a sheep’s mask in her hand.
A massive billboard of this image now stands near Times Square in NYC so this is no small ad campaign by any means.
Silverstone has also made a few educational videos in conjunction with the racy image to actually educate people about the inhumane treatment of sheep.
“Wool, in general, has not been thought about by many, many people. It’s just not something that’s brought to their attention. The biggest thing that people always say to me is, ‘Oh, but they just shear the sheep! They don’t kill the sheep.’” The video then cuts to graphic imagery of sheep being tortured for their wool. Not a pretty sight.